Privacy policy

3. PRIVACY POLICY

This Privacy Policy explains how Gene Streetwear ("we", "us", "our") collects, uses, and protects your personal information when you visit www.genestreetwear.com or place an order with us.

Information we collect

When you shop with us, we collect:

  • Order information: name, shipping and billing address, email, phone number
  • Payment information: processed securely by our payment providers (we do not store full card details)
  • Browsing information: IP address, browser type, pages visited, referring URL — collected automatically through cookies and analytics tools
  • Communications: any messages you send us via email or contact forms

How we use your information

We use your data to:

  • Process and ship your orders
  • Send order confirmations and shipping updates
  • Respond to customer service inquiries
  • Send marketing emails (only if you opt in — you can unsubscribe at any time)
  • Improve our website and shopping experience
  • Detect and prevent fraud
  • Comply with legal obligations

Sharing your information

We share your data only with parties who help us run the store:

  • Shopify — our e-commerce platform
  • Payment processors (Shop Pay, PayPal, credit card networks)
  • Shipping carriers to deliver your order
  • Email service providers to send order confirmations
  • Analytics providers (e.g., Google Analytics, TikTok Pixel) to understand site usage

We do not sell your personal information to third parties.

Cookies

Our website uses cookies to remember your cart, analyze traffic, and improve your experience. You can disable cookies in your browser settings, but some features may not work properly.

Your rights (GDPR — EU customers)

If you're located in the European Union, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate information
  • Request deletion of your data
  • Object to processing or request data portability
  • Withdraw consent at any time

To exercise these rights, email us at support@genestreetwear.com

Data retention

We keep your order data as long as needed to fulfill your purchase, comply with tax and legal requirements, and resolve any disputes. Marketing data is kept until you unsubscribe.

Security

We protect your information with industry-standard security measures, including SSL encryption at checkout. While no online system is 100% secure, we work hard to keep your data safe.

Children's privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from minors.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version is always available on this page with an updated date.

Contact us

For any privacy-related questions, email us at support@genestreetwear.com

Last updated: April 2026