ABOUT US
ABOUT GENE · EST. 2019
Born from the streets.
Built for the bold.
Gene started in 2019 with one hoodie and one rule: no shortcuts. No paying extra just for a name stitched on a chest. No settling for whatever's left after a brand cuts corners to hit a lower price. Just pieces built the way they should've been all along.
We don't do restocks. Never have. Every drop is small on purpose — designed once, produced once, gone once it's gone. If you're wearing Gene, you're wearing something most people never got the chance to.
That's not a gimmick. It's the whole model. Ask the 8,900+ people who kept coming back.
Built different. Worn loud.
2019
Founded
Worldwide
Shipping
8,900+
Customers
Limited
Every Drop